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Tampax
Role
Creative Director, Designer, Strategist
Project type
Brand Identity, Package Design, Brand Strategy, Photography
As Creative Director at LPK for P&G’s Global Tampax Brand, I played a pivotal role in transitioning the brand identity and expression worldwide. Our focus was on resonating with the young incoming consumers and dominating the shelf against the competition. Crafted with thorough research and insights, our designs differentiated tier propositions effectively.
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