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Bitch Gone Blonde
Project Type
Brand Identity, Brand Strategy, Packaging, Web, Social, Product Innovation, Photography
Role
Co-Founder, Executive Design Director, Designer
As Co-founder and Executive Creative Director, I led the creation of the "Badass Blonde Maintenance" product line, addressing brassiness and yellow tones while highlighting silver locks with our vibrant purple shampoo. Our Bitch Gone Blonde Purple Shampoo and Conditioner system, born from expert stylist knowledge, offers salon-quality results at home. It's like having a personal stylist for your hair, empowering you to flaunt your salon blonde locks confidently and embrace the "Be That Bitch!" attitude.
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