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Herbal Essences
Project Type
Packaging Design, Brand Identity, Innovation, Strategy, POP
Role
Creative Director, Design, Strategy, Innovation
At the forefront of the Global Herbal Essences redesign, I spearheaded a comprehensive brand strategy and brand execution, propelling the brand to new heights within P&G's portfolio. Through rigorous global consumer research, we infused every touchpoint with elements of delight and surprise. By introducing innovative interpretations of ingredients and aligning emotional and functional benefits, we created fresh, captivating experiences that resonated deeply with consumers worldwide.
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