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EasyOff
Role
Creative Director, Designer, Strategy
Project type
Brand Identity, Brand Strategy, Packaging, Marketing Campaigns, Web, Social Media, Advertising, Photography
As the Creative Director, I designed the relaunch of EasyOff cleaners, crafting the brand strategy "Clean Life Seamlessly." The design objective was to simplify and maximize usage in the home while fostering family togetherness. I led the creative across all platforms: 360-degree marketing campaigns, packaging design, point-of-sale, sweepstakes, advertising, and social media initiatives, elevating brand equity at every touchpoint.
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